Luna
Product Concept
Designed to fit perfectly between your knees, the Luna Orthopedic Knee Pillow offers exceptional comfort. Combine that with the patented technology of CoolLuxe™, and you get a responsive, cool-to-the-touch pillow that adjusts to all sizes and sleep positions. The CoolLuxe™ Knee Pillow pillow is the best way to ensure a restful night’s sleep.
Amazon blocks
To emphasize the quality of the product, each Amazon block needed to include photos and text within a clean and comfortable design. The light blue background color gives a feeling of serenity and pairs perfectly with the earthly browns of the example photos – continuing the message of calm and relaxation. Highlighting the CoolLuxe™ technology was also incredibly important, so I gave this attribute its own block. I chose to include up-close shots for the clean and cool attributes of the product, while the science-based blocks instead include full views of the pillow. These creative choices highlight the message Luna is promoting – a pillow that is science-backed AND comfortable
Amazon A+ Content
The A+ content needed to continue with the theme of the previous blocks, so I kept the light blue background color – an easy way for the CoolLuxe™ Knee Pillow to always be associated with relaxing. The first two graphics dissect the details of the pillow – using easy to read headlines to highlight the comfort of the pillow – while the third graphic highlights the sleep benefits that this knee pillow provides. These three graphics, in conjunction with each other, inform the potential user of the components of the pillow and remind them of relaxation that awaits them if they purchase.
