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FoxyBae
Revive Me Baby: Dry ShampooKey Elements: Branding, Label Design, Lifestyle Photography, High-End Retouching
Foxybae is a west coast brand that empowers women through beauty and hair tools. They create their own vegan, cruelty free, and sulfate-and-paraben free products to help their everyday users feel confident and healthy. Foxybae wants to help every bae feel the foxiest!
Label Design
Working alongside the Foxybae team, I designed the label for their product, Revive Me Baby, a non-aerosol dry shampoo that needed a bold presentation. Revive Me Baby’s label needed to be loud while also informational and easy to read. By contrasting the paint-splattered black and white design with the hot pink color block below it, we had a label that was both loud and clear.
Model Direction
For this project, the Foxybae team wanted a model in-view. Here, we chose someone that had a bright smile and beautiful, healthy hair - a quality we want potential users to know was possible thanks to the Revive Me Baby product. During the shoot, I directed the model on how to pose, gathering a variety of different shots and angles.
Lifestyle Shots
For this lifestyle shot, the goal was to provide a clear view of the label and the product, while still showing it in action. The bottle’s mist floats in the air weightlessly, providing a sense of serenity and cleanliness. By including the model’s hand, we remind potential customers of the Foxybae mission: to always be confident and beautiful.
Product Video
The motion graphics for this product needed to be cute and full of energy in order to fully showcase the product. I included a fun, fade away text to highlight the benefits of this product and to remind the audience of the quality of aerosol dry shampoos. Overall, this video needed to emphasize the high-end ingredients of the product, while also accentuating the fun atmosphere that comes with using it.