Prime Labs
Label Design
Working alongside the Prime Labs team, I helped develop a design that focused on strength. We utilized the black and red color scheme to emphasize the feeling of strength and energy. The muscled bull figure gives the impression of a natural, inner strength that exists within every man. The bold illustration has become a template for all future Prime Labs products.
Lifestyle Photography
For Prime Labs, I orchestrated a lifestyle photography shoot intended to collect images for their Amazon Blocks and Amazon A+ content. This involved setting up the gym background, the weight lifting equipment, lighting, and more. These photos needed to follow their brand guidelines – darkly lit, focus on the product, and an emphasis on exercise.
Amazon blocks
Prime Labs’ main marketing goal is to focus on strength, health, and stamina. I chose to emphasize these aspects by using dark colors as the backgrounds, occasionally substituting a color block for a dark, masculine, image instead. Using red to underline important buzzwords grabs the attention of readers quickly – and leaves them with the idea of each image without the necessity of reading the entire block.
Amazon A+ Content
For this content, the design choices needed to be consistent with their Amazon Blocks. For these larger images, it was important to keep clear and clean lines while continuing to highlight the benefits of these supplements. Instead of simple bullet points, I chose to use specific minimalist graphics to summarize the text of each point in an easily digestible manner. These graphics give more information textually while visually summarizing the main idea, all while continuing to adhere to the brand guidelines.
