Sunco
Package Design
The Sunco Lighting team needed a package design for their all-new smart bulb, the A19 LED. The visuals needed to be bright, and would need to imply their environmentally friendly message. By including the ombre green and white background, the company’s goal of being environmentally friendly is immediately apparent. It was important to include color in other aspects of the design too, such as the “smart bulb” sub-header, which fades from pink to blue. In totality, this design remains colorful, clean, and informative - 3 qualities that were extremely important to Sunco.
Amazon blocks
These Amazon Blocks I created for the Sunco A19 LED Smart Bulb stayed consistent with the brand needs – to be colorful, clean, and informative. I kept the same color palette – white as the background color with bright green accents – continuing to bring the environmentally friendly motive of Sunco to the forefront. A goal of this design was to remind the audience of the fun and ease of use that comes with this bulb, so I deliberately chose photos that implied these feelings.
Amazon A+ Content
Staying consistent with the brand needs – to be colorful, clean, and informative. I kept the same color palette – With plenty of white space to keep the focus on the information.
Smart Bulb Launch Video
The Sunco A19 LED Smart Bulb needed a video that showcased its innovative and modern abilities, such as changing the color and brightness of the bulb through your smartphone. This short, 20 second video opens with a logo animation that transitions into footage and motion graphics that clearly communicate the features of the product, while also including instances where each would be most useful.